It all started with three we-can-change-the-world vegans chatting over a bottle of wine and wondering what more we could do. The three of us (Andrea, Janel and Laine) were already spending a lot of time together planning Calgary’s first VegFest. VegFest Calgary was (and continues to be) such an amazing outlet for our style of activism and connection to our local community, but we had a feeling that we could do even more for the movement.
We asked ourselves how could we reach the most amount of people as possible to share our love for veganism?
First bottle down, we realized we all had at one point played with the idea of designing pro-vegan graphic tees. Second bottle down, we had the name of our company and the rest was history.
We started from offering two designs on a tank and a sweater to now offering over 10 designs with styles including tanks, t-shirts, toques, totes (say that really fast 5x lol), sweaters, stickers, and dad hats. Since our company was launched, we have now donated nearly $3000 to local animal sanctuaries and traveled to 18 (and counting) festivals and markets across North America.
While we started our company because we wanted to share our love for veganism, it's not just about "saving the animals". We've learned that we need to do our part to educate ourselves and raise awareness for marginalized communities and the social injustices that are still happening in the world today.
It is important to us that we work with manufacturers that share our values of promoting a kind and just world. That's why all of our clothing is made in Worldwide Responsible Accredited Production (WRAP) certified factories. Our goal is to bring you effortless style, comfort and quality. We want you to LOVE your TVTM apparel and feel good about its history.
Worldwide Responsible Accredited Production (WRAP) is a non-profit dedicated to promoting safe, lawful, humane, and ethical manufacturing around the world through certification and education. Head to Wrapcompliance to find out more.
Check out a quick tour of one of our Canadian based manufactures!
Fun Fact: all our sweaters and tees are made - woven, dyed, cut, sewn - in Ontario and our decoration is done locally in Calgary, Alberta by master of her trade, Marlene Lemay, owner of Embroidery Classics.
All sweaters are made from 30% bamboo and 70% organic cotton. All tees (are pre-shrunk!), totes, toques and dad hats are 100% cotton.
The animals are at the heart of what we do. That’s why $1 from every item goes towards two Alberta farmed animal rescues: The Alice Sanctuary and Robin's Refuge. These sanctuaries provide love, healing and forever homes to over one hundred animals including horses, donkeys, goats, cows, pigs, chickens, ducks, cats and dogs.
We are proud to say that we have donated nearly $3000 to animals in need (and counting!).
The Alice Sanctuary
The Alice Sanctuary provides love, care and healing for rescued/ surrendered/ abandoned farmed animals. Drawing from the resiliency and life-affirming presence of the animals who live there, the goal of The Alice Sanctuary is to empower, encourage, and inspire visitors to find the tools they need to go out and make a positive change in the world around them. The Alice Sanctuary promotes an atmosphere of compassion and empathy for animals through advocacy, education, and inspiration. By engaging with people participating either in their integrative or volunteer programs, they foster a sense of empowerment, and encourage visitors to aid in finding the tools they need to go out and make a change in the world around them.
Robin's Refuge is a sanctuary for farmed animals which is ran by a daughter and mother duo. They are dedicated to providing lifelong homes to the animals in their care, all of whom have come from situations of abuse, neglect and/or ignorance. They are committed to advocating for these animals through public education. Farming is deeply woven into the fabric of Alberta, and sadly there is much misinformation as to the treatment and care of animals used for livestock purposes. They strive to teach humane treatment of animals, alternative lifestyle options that include more environmentally friendly choices, and to remove the ignorance that surrounds animal-based industries.
Eco Friendly Biodegradable Mailers
Our new 100% biodegradable mailers, from Canadian company Friendly Mailer, are paving the way for the future! They are tear proof and water resistant, made with D2W biodegradable materials, and have a 2 year lifespan. Compost or toss it, they will disappear regardless!
Watch the video below to learn more and see your mailer biodegrade before your very eyes!